Festive Gift Set by Shawn Goh Chin Siang

Shawn Goh Chin Siang Presents The Scarlet Jade of The East Festive Gift Set

Shawn Goh Chin Siang, the lead designer of the displayed project Scarlet Jade of the East by Shawn Goh Chin Siang explicates, The design is inspired by the similar gift-giving tradition of Chinese and Japanese, as a means of passing good wishes and expressing gratitude. As red is a traditionally symbolic colour of happiness, the main packaging box comes in a bright, vibrant red tone adorned with sophisticated hand-drawn auspicious elements. The boldness of the main design body is balanced out by pastel coloured gift bag, creating a modern, youthful vibe. .

Festive Gift Set by Shawn Goh Chin Siang Images:

VIA: http://competition.adesignaward.com/design.php?ID=63212

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